Five-time Ballon d’Or winner Cristiano Ronaldo described himself as “incredibly honoured” to join Lionel Messi, Kylian Mbappe and Vinicius Junior around a table for the LEGO advert – and a designer from the company revealed how the icon’s team “really loved” a piece that reflects his celebration of Siuuu.
The venerable quartet, each immortalized in LEGO bricks as part of a series of special sets created for the 2026 FIFA World Cup, are seen building a replica of the tournament trophy and smiling at each other in the commercial titled “Everybody Wants a Piece.”
Ronaldo, long considered Messi’s arch rival in the debate over which striker is the greatest player of the modern era, also described Argentina and France captain Mbappe and Brazilian star Vinicius Junior as “amazing”.
How LEGO created Ronaldo, Messi, Mbappe and Vinicius Junior sets
Designed for players who are at least 10 years old, the Football Highlights kits are designed as a ‘movie shot’ for each player based on the lettering and colors of their national jersey along with a commemorative plaque and minifigure.
The pictures of Ronaldo and Mbappe contain 490 pieces, including the 2022 World Cup winner Messi’s 500 pieces and Vinicius Junior’s 510 pieces.
“We needed to consider what hairpiece we were using and how to correct the face,” said LEGO’s Sanne van Kesteren, speaking to like.
“We wanted to show any other details they had, like Messi’s tattoos, for example. We gathered a lot of options on wigs and facial expressions and were constantly going back and forth with the teams, to show and explore what we were doing.
“Especially regarding the expressions: ‘Should we have a more smiling face, a more determined face?’ We decided that Ronaldo would have two faces.
“We were a little nervous when we were showing Siuuu’s face. This was the face we believed in the most, because it’s very special and kids will love it.
“Of course, when we showed it, we were a little nervous – but the team really loved it. They were talking about it all the time, saying ‘I love this face’. That’s the face in the package shot.”
Why Lionel Messi found a LEGO set ‘surreal’
Messi and Ronaldo have additional sets of football legends. Designers can recreate Siuuu’s pose or bicycle kick in a 854-piece model, while Messi’s design is flexible to show the eight-time Ballon d’Or winner celebrating or dribbling with the help of 958 pieces.
“One of the highlights for me was being able to go and meet Lionel Messi and show him the collection I’ve been working on for months,” designer Freddie Charters told the outlet.
“I’m a huge football fan…if you’re a football fan, should you be a fan of Messi. He’s a great player and I’ve followed his life and career since I was very young.
“He expressed that his family is really interested in building LEGO. He said it was surreal for him to now see himself in LEGO form and that his family will now be building a set based on him, which is amazing.”
The set of 1,427 items depicting Messi is intended for fans who are at least 14 years old, and is designed to be a “stunning piece of 3D wall art” filled with “Easter eggs that reference his life and career.”
Lionel Messi and Cristiano Ronaldo: how much do LEGO sets cost?
The Messi and Ronaldo Soccer Legends pieces cost $79.99, while the Messi Celebration design costs $199.99.
“Similar to football, playing Lego is about building and rebuilding, trying new things, learning from mistakes and celebrating successes,” Messi said, adding that he was “delighted” with fans’ experience of these sets.
“I love how these LEGO sets bring my on-pitch moments to life in a fun and creative way.”
Kylian Mbappe and Vinicius Junior LEGO sets: “Energy and creativity”
The designs depicting 2018 champions Mbappe and Vinicius Junior are part of the Soccer Highlights series, which each cost $29.99.
“This Lego set tells part of my story, but above all it embodies the energy and creativity that make this sport so special,” Mbappe said.
“It’s a fun way to share my journey and passion. If it can inspire young people to believe in their ambitions, build their own path and enjoy being creative along the way, then that’s a real victory.”
Vinicius Junior described the collections as “really exciting”. “Just like on the pitch, these kits allow fans to discover new movements and celebrate the power of the game,” Real Madrid said live.
Football kits are available from Lego websitewith some pre-ordering when the commercial airs on April 2.
The trophy set shown in the ad is priced at $199.99, while the FIFA World Cup trophy is priced at $129.99.
The FIFA World Cup Logo and US National Team Jersey Set is available for $24.99 each.
When will Ronaldo, Messi, Mbappe and Vinicius Junior play in the World Cup?
Should they play in 2026? World Cup Finals, here is the schedule for each player during the group stage. They will play a maximum of five matches in the knockout stage if their teams advance from their groups.
The asterisk indicates a match starting the next day in the United Kingdom.
| player | date | match | at | Pt | GMT |
| Messi | June 16 | Argentina vs Algeria | 21:00 | 18:00 | 02:00* |
| June 22 | Argentina vs Austria | 13:00 | 10:00 | 18:00 | |
| June 27 | Jordan vs Argentina | 22:00 | 19:00 | 03:00* | |
| Mbappe | June 16 | France vs Senegal | 15:00 | 12:00 | 20:00 |
| June 22 | France vs Iraq | 17:00 | 14:00 | 22:00 | |
| June 26 | Norway vs France | 18:00 | 15:00 | 23:00 | |
| Vinicius Junior | June 13 | Brazil vs Morocco | 18:00 | 15:00 | 23:00 |
| June 19 | Brazil vs Haiti | 21:00 | 18:00 | 02:00* | |
| June 24 | Scotland vs Brazil | 18:00 | 15:00 | 23:00 | |
| Ronaldo | June 17 | Portugal x Democratic Republic of the Congo | 13:00 | 10:00 | 18:00 |
| June 23 | Portugal vs Uzbekistan | 13:00 | 10:00 | 18:00 | |
| June 27 | Colombia vs Portugal | 19:30 | 16:30 | 00:30* |
Media used with permission. ©2025 The LEGO Group.
