“Gaming is humanity’s oldest connecting and learning technology,” Roblox CEO yells at me via my monitor. “Before agriculture, before commerce, before civilization, we played together.” Okay, so where is it going? Oh. They’re rolling out a tool on their mobile app that lets users generate basic games by inserting a text prompt into an AI model, then slightly rearrange said game so they can pretend it’s unique or clever before releasing it for others to try. The tool is called Build.
Announced as Roblox continues to integrate generative AI bullshit into various elements of its ubiquitous UGC-verse, Build is being leveraged as a tool that will make it even easier for Robloxers to get a game up and running with minimal effort. “A creator can type ‘Let’s create a cozy adventure game set in a dense forest with environmental obstacles.’ Build will then automatically generate a starting point that the creator can iterate on, test, and share with friends or publish to Roblox,” the company said. put it on.
“Powered by a broad set of AI models, including open source and proprietary Roblox models, Build manages game mechanics, environment, characters, visual style, sound and more, without leaving Roblox,” they continued. “As these models are trained on a unique set of 3D models and game-specific data, Roblox’s proprietary AI models are capable of generating functional 3D objects and even full 3D scenes that can easily integrate into functional games using our existing creation tools. »
Roblox has indicated that they plan to begin testing these gubbins, alongside “a new suite of AI-powered tools in (established Roblox game creation tool) Studio for creators of all skill levels” on July 28. I asked Roblox if games generated using Build will be playable on PC or just mobile. Regardless of what platforms these creations use, Roblox insists that it won’t result in homepages full of low-effort bullshit produced by someone moaning “Let’s make a first-person shooter entirely out of marmalade and discarded snot” while sitting on the toilet.
“Our discovery systems are designed to highlight games with long-term retention, which does not include AI slops,” the company wrote. “The quality of games on the home page doesn’t change: if no one plays them, no one can find them. The goal of these new tools is to continue to accelerate creation at all experience levels.”
If that wasn’t enough, Roblox also announced plans to release a trio of other AI agent tools for Build and Studio in the coming months. These include “a playtesting agent that detects bugs before a single player experiences the game” and “an experimentation agent that identifies which tests to run to drive higher engagement, retention, and monetization.” Yuuuuuuuuuuuuuuuuuucccccccccccccckkkkkkkkk.
Roblox, please listen to this text prompt: Please stop inflicting things like this on the world while your boss talks about how this is supposedly necessary to increase the amount of gaming we can all do.
